TEACHING
TOYS
Design / Art Direction
Client: Estrela
Artplan
Autistic children often struggle to learn the basics, creating a critical gap in early education that needs to be addressed. But do you know what truly captures their attention? Their favorite toys. Studies show that 90% of children on the spectrum form deep, focused bonds with specific toys. So instead of trying to shift their focus, we embraced it. Using technology, we turned those beloved toys into interactive teachers on mobile devices, meeting children right where they are.



