AUDIENCE DELIVERY

Design / Art Direction
Client: iFood
DM9

In 2022, 93% of Brazilians watched the FIFA Men' World Cup. But in June 2023,25% were planning to watch the FIFA Women's World Cup. Which became a self-fulfilling problem as no open TV broadcasted all the games.  Lean deacted all the games.
But if there is something Brazilians watch is iFood's app, the biggest food app in Brazil. They spent in average 38 minutes per week browsing iFood, searching for what to eat. So we donate our audience to the FIFA Women's World Cup, by broadcasting all the matches for the first time inside a food delivery app.