AUDIENCE DELIVERY

Design / Art Direction
Client: iFood
DM9

Unsurprisingly, the Women's World Cup and women's soccer, in general, are overlooked by the mainstream media and consequently receive less viewership, support, and funding. However, there is a place where Brazilians have shown up a lot: iFood, the biggest delivery app in Latin America. Internal research revealed that people spend an average of 34 minutes weekly scrolling iFood's app while looking for food. Taking advantage of this insight, we did something unprecedented in history: broadcast the Women's World Cup matches within a food delivery app.