We wanted to use a spokesperson who could fully resonate with Banco BV's audience: Dona Lurdes. Since she is not a real person, but rather a character from a soap opera that had already ended, we had to request permission from the owner of Dona Lurdes, Rede Globo. Oh, and also from the author of the soap opera "Amor de Mãe" and Regina Casé, the actress who played the character. They agreed, and for the first time an old soap opera character came back to life to do a commercial.